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While 360° panoramic images, 3D object images and still photography have become commonplace in niche virtual tour web marketing applications, the adoption of this technology in the mass consumer and corporate/government markets, is restricted by the complexity of production, and inability to easily integrate this technology with other media formats and standard industry and corporate applications.
ChannelVR, whose founders have been at the leading edge of product development and commercialization in this field for much of the past decade, recognized the inherent limitations of the then current technology format.
The company then undertook a complete “clean sheet” technology approach to the market and its applications, with its objective being the creation of a completely flexible architecture, based upon the industry’s first interactive imaging technology standards.
The end result of the man-years of development have been the creation a suite of new technologies, software products and applications that bring interactive imaging to the high growth/mass market consumer, small business, corporate/government and education markets.